UX (user experience) testing

The experiences that a company or brand offers through its digital assets can be integral to its success. As technologies evolve, users’ needs and expectations change. UX research helps you to understand how users are engaging with your digital assets to perform tasks and achieve goals that are important to them.

Insights from UX research will help you identify unarticulated needs and fill in any gaps in your knowledge about your users, context of use, challenges and opportunities, so that you can respond with productive design solutions.

To facilitate your move towards improved user experience we can help you to:

Define the direction of your long-term digital strategy
We uncover important insights by identifying how your target audience is engaging with your digital assets and mapping the users’ information journey, assessing digital behaviour and digital proficiency.

Create digital experiences that deliver results
We collect user feedback both on live digital assets and those in the design phase. We evaluate and identify optimal site content, organisation, navigation and nomenclature to ensure a positive digital experience with your assets.

Measure exactly how your product is performing
We assess the navigability of the site, ability of users to complete key behavioural tasks and relevance / completeness of included content.

Achieve your digital strategy
After the research sessions, we deliver and present a full detailed report focused specifically on what changes need to be implemented to achieve your digital strategy. We will help to refine and hone your digital assets based on user feedback and highlight areas for improvement that could be addressed in future updates

iDetail - tablet detail aid testing

The rise of tablet device use has seen many pharmaceutical companies switch from traditional detail aids to tablet-based product details. Whilst the purpose remains the same, the process and use differs, and so it is still imperative that they are fully tested and evaluated before being rolled out to the sales force.

iDetail offers a rigorous approach to testing details aids delivered on a tablet device. Our brochure explains that the structured process helps to ensure that the detail aid is engaging and effective once rolled out to the sales force.