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Quantitative research

Our established team of quantitative directors and project managers are the driving force behind our Quantitative Centre of Excellence initiative, promoting best practice approaches for managing the implementation of new developments and emerging methodologies

Today, quantitative research faces a number of major challenges from both a sampling and budget perspective. We employ both tried and tested approaches as well as newer and more creative solutions to get below the surface and uncover the marketing truths. Our experienced senior team supported by our talented researchers are equipped with the skills and creative flair to design and implement quantitative research solutions that take you further with your decision-making.

Statistical expertise

Our dedicated team of statisticians play a key role in supporting our healthcare market researchers. With their unique combination of therapeutic expertise and statistical knowledge, they consult research teams on ad-hoc study design, address methodological issues and challenges, and lead the application of advanced analytics throughout the business - delivering practical advice to both researchers and clients. In addition, they provide significant input into the development of new research approaches and methodologies to increase our portfolio of quantitative solutions. 

We specialise in four key areas:

Rapport image- demand assessment article

Demand assessment

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Segmentation webinar- Rapport


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Brand tracking 10-1

Brand tracking

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Vaccines case study APAC


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Karen Swords

Director, Quantitative Research

Karen heads up our Quantitative Centre of Excellence team. Karen has over 18 years experience in healthcare research with specific focus on quantitative methods. Karen's research experience spans all methodologies; however she brings significant expertise in methods using advanced statistical techniques and in the design and implementation of global tracking programs.