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PSP Enhance

Delivering insights to help develop effective patient support programmes

Patient support programmes (PSPs) meet a range of needs, from helping patients manage their disease through lifestyle advice and disease education, to helping with adherence to medication, and providing support with finances and reimbursement. All have one goal in mind – to improve the patient journey, and ultimately patient outcomes. Doing so helps pharma differentiate and cement brand leadership in a therapy area.

However, whilst a significant number of PSPs are now available, only a minority are adopted by patients. Why is that? A key challenge for pharma is to develop a PSP based on the right value drivers so that is utilised, valued and has a definite real-world impact on both the patient and HCP experience. Gathering insights to understand roadblocks and unmet needs in the patient journey helps identify key drivers, guide the development and track the success of an effective programme. Using our knowledge and extensive experience in this area, we have developed a branded approach called PSP Enhance to support PSP development, execution and monitoring.

With our systematic process and robust methodologies, we can help you to:

  • Explore unmet needs
  • Identity key value drivers
  • Test concepts and guide strategy development
  • Monitor success and make recommendations for ongoing improvement

To find out more, read some of our top tips and recent case studies or request more information using the form below.

PSP Enhance resources:



Claire Fradet Aubignat presents five top tips for conducting successful PSP market research to ensure maximal value for your customers. 

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Rapport PSP article

Case study

Find out how we helped optimise a patient support programme website and assess the need for a PSP portal.

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Depressed Man - Twitter

Case study

Read about how we helped to assess the value of a mental health patient support programme in Latin America.

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