Patient market research

We offer both custom and syndicated solutions, and to facilitate the move towards better understanding patient behaviour, we can help with:

• Complete understanding of the patient journey from pre-diagnosis to stabilisation, covering the healthcare, disease, emotional and digital pathways, identifying the roadblocks to successful outcomes 
• Healthcare market research involving all relevant stakeholders, including physicians, other healthcare professionals, advocacy groups, payers, patients and caregivers, employing observational and behavioural economic techniques to recreate the real-world experience 
• Research with patients at earlier stages in the product lifecycle, such as in clinical trial design or early-stage market understanding 
• Recruitment and research with hard-to-reach patients, such as those with rare diseases, or those patients at later stages in their disease, as well as those with long-term chronic conditions
• Mobile and digital ethnographic approaches to get you closer to the patient and capture insights in-the-moment 
• Patient willingness to pay in countries where healthcare expenditure can be out-of-pocket such as the US and emerging markets
• Patient segmentation research in order to understand the characteristics of specific groups of patients to target for disease awareness, communication and around the pill support initiatives
  
• Storytelling and data visualised outputs to facilitate greater understanding of the patient journey within and across your organisation

Learn more about our Syndicated research solutions and how they deliver real-world insights across a broad range of disease areas