<img alt="" src="https://secure.lazy8krti.com/218831.png" style="display:none;">

Digital market research

Delivering “in-the-moment” market research solutions

We employ the full range of digital methodologies to collect rich, global insights both qualitatively and quantitatively.


Mobile and web-assisted interviews
Depths, groups and quantitative research conducted using tools such as Zoom and InterVu, survey apps, chatbots, WhatsApp & WeChat.

MROCs & Bulletin boards
Bulletin boards conducted in respondent’s own time via a series of tasks over 3-6 days. MROCs conducted by respondent in own time over a longer period in moderated forum to collect longitudinal and in-depth insights.

Virtual / Augmented reality
We can create a virtual or augmented reality to test product concepts or to create a more realistic environment for research.

Digital ethnography
Using online and mobile tools to conduct ethnographic research to go more broadly and deeply into a topic or experience.

UX & usability testing
Evaluate user behaviours, needs and motivations for engaging with digital assets through observation and task analysis

AI / machine learning
Employing tech tools to analyse data, automate processes, create segmentations and deliver dashboards.

Emotional analysis
Analysis of respondents' emotional reactions to stimuli via facial or voice analysis to generate a deeper understanding of beliefs, attitudes or behavior.

Social media listening & online tracking
We conduct analysis of social media activity on a healthcare topic or disease, evaluating content, language and sentiment. We can also track online activity to understand digital behaviour.

Influencer mapping
Using social tools to map and profile new healthcare online influencers to get a robust understanding of their strategic potential and how they can be engaged

Virtual backroom brainstorm
Using online chat tools and private rooms to discuss insights coming from research with clients as they happen

Our proprietary digital and mobile methodologies include:

doctor with ipad

Rx Rationale

Using mobile app technology, Rx Rationale captures the reasons for product selection at the point of prescription, when the physician has just seen a patient and has made the decision about the best course of treatment.

Find out more


Rx Potential

Using mobile app technology, Rx Potential evaluates your pre-launch product profile with physicians in both a theoretical and real-life clinical setting to get a truer picture of physician decisions. It can be used to build an initial physician segmentation.

Find out more

man with phone-2

Conference Live

Using mobile technology, Conference Live delivers real-time insights from physicians at conference and evaluates the impact of conference marketing before, during and after the event. 

Find out more

VCL shutterstock_517674718

Virtual Conference Live

In response to COVID-19 and the move from physical to virtual spaces, we have adapted our approach so that we can continue to effectively measure physicians’ reactions to new announcements and scientific data.

Find out more

Our other digital methodologies include:

Facial recognition_orange-1-1

Emotion AI

Learn More

UX main image

UX research

Learn More

Virtual reality

Virtual reality

Learn More

Request a meeting of our digital capabilities

If you have any further questions or wish to find out more about any of the content on this page click on the button below:

Schedule a meeting here