Digital market research

Mobile and web-assisted interviews
Depths, groups and quantitative research conducted using tools such as Zoom and InterVu, survey apps, chatbots, WhatsApp & WeChat.

MROCs & Bulletin boards
Bulletin boards conducted in respondent’s own time via a series of tasks over 3-6 days. MROCs conducted by respondent in own time over a longer period in moderated forum to collect longitudinal and in-depth insights.

Virtual / Augmented reality
We can create a virtual or augmented reality to test product concepts or to create a more realistic environment for research.

Digital ethnography
Using online and mobile tools to conduct ethnographic research to go more broadly and deeply into a topic or experience.

UX & usability testing
Evaluate user behaviours, needs and motivations for engaging with digital assets through observation and task analysis

AI / machine learning
Employing tech tools to analyse data, automate processes, create segmentations and deliver dashboards.

Emotional analysis
Analysis of respondents' emotional reactions to stimuli via facial or voice analysis to generate a deeper understanding of beliefs, attitudes or behavior.

Social media listening & online tracking
We conduct analysis of social media activity on a healthcare topic or disease, evaluating content, language and sentiment. We can also track online activity to understand digital behaviour.

Influencer mapping
Using social tools to map and profile new healthcare online influencers to get a robust understanding of their strategic potential and how they can be engaged

Virtual backroom brainstorm
Using online chat tools and private rooms to discuss insights coming from research with clients as they happen