Digital engagement

Today, healthcare professionals, patients and other stakeholders expect a seamless engagement experience across multiple channels, both digital and non-digital. Communications must be consistent, integrated and personalised to the user - making sure that content is delivered to the right person, via the right channel, using the right method. 

We can provide you with in-depth research insights to guide you with: 

• Digital profiling of HCPs, patients and other stakeholders
• Identification and profiling of new online influencers
• Online disease area conversations and brand sentiment
• Evaluating the impact of virtual and in-person medical conferences
• Asset development with UX research and testing
• Individual channel evaluation and omnichannel optimisation
• Digital engagement tracking