Consumer health and nutritionals

Analysts predict considerable growth in the consumer health sector in the coming years, driven by the trend for preventative health and an ageing population, combined with increased access worldwide to over-the-counter medicines.

While the time to launch is generally shorter for consumer healthcare products than for prescription medicines, the regulatory requirements for testing and approval of over-the-counter (OTC) products are still rigorous.

We have experts who understand best practices in each market for conducting research among consumers, patients, and HCPs. Further, our experience spans all age groups, including specific targets such as infants and children needing nutritional support.

We have built upon our pharma heritage with CPG experts who can help grow your brand across the product lifecycle:	This heritage has been built in a wide range of categories:
Opportunity Assessment Market Landscape White Space Assessment Brand Equity ATU Packaging Evaluation Name and Logo Testing Pricing Strategies Brand Health Tracking Segmentation Concept/Product Optimisation Positioning/Message Optimisation Shopper Strategies Digital Marketing Research	Oral health Pain relief Cough & cold Allergy Digestive health Sleep aids Hair care Skin care Eye care Men’s health Women’s health VMS (vitamins, minerals, and supplements)